About INAMAX

About INAMAX Powered by Ultra

Retailers of all sizes count on INAMAX Powered by Ultra for route gaming support—from planning and installation to bookkeeping and service. Our partners build deeper customer engagement and increase repeat visits by hosting VGT, VLT, skill, or redemption games. Route gaming adds another dimension to the customer experience, transforming underutilized space into an alternative source of revenue. We follow a strict culture of compliance, helping brand owners add gaming while adhering to local regulations.

Company History

For over 30 years, INAMAX Powered by Ultra has provided quality service to our clients while showing an unwavering commitment to regulations and compliance. Since shifting from telecommunications to route gaming support in the mid-‘90s, the company has played an indispensable role in both the advancement of technology and legislation in the industry. Our company will continue to usher in the evolution of the route gaming industry while staying true to a rich history of compliance.

1992

The company began under the name Ultra Telecom. In the early ‘90s, Ultra Telecom functioned as a telecom services provider.

1996

Ultra Telecom began to transition to the route gaming industry. The company started providing coin-operated amusement machines at retail locations and working with legislators to craft industry regulations.

2010

Ultra Telecom became Ultra Group while kicking off the decade with in-house development and the debut of the Titan Redemption System - the first redemption system to hit the Georgia route gaming market.

2013

GA HB487 was passed, establishing the Georgia Lottery as the regulator for the coin-operated amusement machine industry. This bill set the tone for a new era of regulation.

2021

INAMAX was formed to leverage the experience and professional management from the team that was originally formed at Ultra Group. During 2020, Georgia’s route gaming market saw a 30 percent increase in revenue and now features about 6,000 licensed retailers. INAMAX is excited to continue to grow in Georgia.

1992

The company began under the name Ultra Telecom. In the early ‘90s, Ultra Telecom functioned as a telecom services provider.

1996

2010

2013

GA HB487 was passed, establishing the Georgia Lottery as the regulator for the coin-operated amusement machine industry. This bill set the tone for a new era of regulation.

2021

Meet the Leadership Team

A group of veterans with deep experience across the gaming, retail, and tech industries help lead the INAMAX Powered by Ultra team. Our leaders have earned the trust of retail partners and industry regulators through a combined 50 years of regulated gaming experience, more than 100 years of c-store and retail grocery experience, and over 50 years of experience in retail technology.

Meet the leadership team >

Industry Affiliations

We are active, supportive members of many industry associations. We believe coming together to share knowledge and common experiences and working together on key initiatives helps us all excel.